ChatGPT Ads.
ChatGPT Ads is a beta platform and the rules keep changing. These guides cover how it compares with Google Ads, what each market allows, how to build creative, how enterprise teams govern it and how to judge results.
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The two guides most teams read first.
ChatGPT Ads vs Google Ads: where each channel wins and how to use both
How ChatGPT Ads and Google Ads differ on intent, targeting, creative, measurement and cost, with a decision matrix for choosing one or running both.
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ChatGPT Ads consulting: strategy, set-up and campaign management
What a serious ChatGPT Ads consulting engagement includes, who it suits, how Surgelify delivers it over 30 days and when consulting is not the right fit.
Read the guidePlan and compare
Decide where ChatGPT Ads fit, what a managed engagement involves and how enterprise teams govern the channel.
ChatGPT Ads vs Google Ads: where each channel wins and how to use both
How ChatGPT Ads and Google Ads differ on intent, targeting, creative, measurement and cost, with a decision matrix for choosing one or running both.
Read the guideChatGPT Ads consulting: strategy, set-up and campaign management
What a serious ChatGPT Ads consulting engagement includes, who it suits, how Surgelify delivers it over 30 days and when consulting is not the right fit.
Read the guide
ChatGPT Ads for enterprise: governance, brand safety and multi-market campaign management
How enterprise teams should govern ChatGPT Ads: eligibility, approvals, brand safety, UK and US differences, measurement limits and a vendor checklist.
Read the guideMarkets and policy
What each market allows: availability, restricted categories and the practical UK and US differences.
ChatGPT Ads in the UK vs the US: availability, restrictions and campaign differences
A sourced comparison of ChatGPT Ads in the UK and the US: access, category rules, personalisation, billing and what cross-market advertisers must plan for.
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ChatGPT Ads policy tracker: which UK and US categories can advertise
A monthly tracker of which advertising categories can run on ChatGPT in the UK and the US: permitted, restricted, prohibited and still unclear.
Read the guideCreative and results
Build ads that answer the buyer's question and judge performance with the data the platform actually provides.
ChatGPT Ads creative: examples, requirements and a pre-launch checklist
Confirmed creative requirements for ChatGPT Ads, how to write copy that answers the buyer's question, common mistakes and a pre-launch QA checklist.
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ChatGPT Ads results: what we measure, what we cannot yet measure and how to judge performance
What ChatGPT Ads Manager Beta reports today, what it cannot yet measure, and how to review performance and test agency claims without borrowed benchmarks.
Read the guideIs your brand in the answer?
We audit how ChatGPT, Perplexity, Gemini and Claude describe your brand, then build the organic and paid plan to change it.
Looking for the wider picture? See the B2B SaaS hub and the GEO guide, or browse all articles.