ChatGPT Ads Management for brands and businesses

Surgelify manages ChatGPT advertising from strategy and creative to campaign deployment, optimisation and reporting. Helping brands reach real customers/businesses when they're researching what to buy.

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Trusted by our clients

The way customers discover products is changing.

Buyers no longer start with ten blue links. They ask an assistant, describe what they need, and let it shortlist for them — then they buy.

Traditional advertising was built around search engines and social feeds. Surgelify is built around the emerging ChatGPT advertising opportunity.

Discover products

New brands surface inside the answer, not a results page

Ask for recommendations

“What should I buy for…” is the new query

Compare brands

Side-by-side comparisons generated in seconds

Research the details

Specs, reviews and trade-offs summarised

Shortlist what to buy

Three options, not thirty

Make the decision

Purchase intent at its highest point

Your complete ChatGPT Ads partner.

End-to-end management of your ChatGPT advertising — nothing handed back to your team half-finished.

Strategy→Creative→Setup→Deployment→Optimisation→Reporting

Strategy

Identify the right products, audiences, commercial objectives and ChatGPT advertising opportunities.

Creative

Develop ad concepts, messaging, product positioning and creative assets designed for ChatGPT.

Campaign Setup

Handle campaign configuration, products, targeting, creative implementation and tracking.

Deployment

Take campaigns from approved concepts through to live deployment.

Optimisation

Continuously analyse performance and optimise campaigns to improve results.

Reporting

Clear reporting on campaign performance, visibility, engagement and commercial outcomes.

From concept to deployment. We handle everything.

You shouldn't need to build an internal team to figure out ChatGPT advertising.

Surgelify manages the entire process for you — from developing the advertising strategy and creating the campaign, through to deployment, optimisation and ongoing management.

One agency. One platform.
One complete ChatGPT advertising solution.

Week 1

Account audit, product selection, campaign strategy

Week 2

Creative concepts, messaging and asset production

Week 3

Campaign build, targeting, tracking and QA

Week 4

Live deployment and first optimisation cycle

Ongoing

Weekly optimisation, monthly performance reporting

See the competitor ads ChatGPT won't show you.

Surgelify surfaces every sponsored creative your competitors are running inside ChatGPT — headlines, offers and targeting tags — so you can see exactly how they're winning placements the platform never shows you directly.

45 creatives

Lectric eBikesSponsored

America's Best Selling eBike

Explore our range of award-winning electric bikes designed for every lifestyle and budget.

Bike ComponentsBike MaintenanceBrand and Dealer Services

92 appearances · 34 prompts ChatGPT

AllTrailsSponsored

Plan your next ride

Biking trails rated & reviewed by real people

Road Bikes

2 appearances · 1 prompt ChatGPT

Put your products in front of high-intent buyers.

See the product titles, prices, ratings, merchants, categories and platforms that appear when buyers ask shopping-intent prompts — then advertise into those exact moments.

“What's the best running shoe under £150?”

“Compare these three laptops.”

“What should I buy for my next holiday?”

“Find me the best skincare for sensitive skin.”

Product Visibility — most popular products appearing in AI shopping tiles

ChatGPT

Diverge 3 Alloy

£1599.99 · Specialized

5 occurrences

ChatGPT

Topstone 3

£1699 · REI Co-op

3 occurrences

ChatGPT

Contend 3

£899.99 · Moreline Bike & Fitness

3 occurrences

Shopping Prompts — prompts triggering product results

Prompt	Models	Top brand
Essential home gym equipment for…	ChatGPT, Gemini	Peloton
Top adjustable dumbbells for…	Gemini, AI Mode	Bowflex
Top treadmills for running…	AI Mode, ChatGPT	NordicTrack
Recommend affordable resistance bands…	Gemini, AI Mode	TRX
Order adjustable benches online	AI Mode, ChatGPT	Rogue Fitness
High-performance yoga mats for…	ChatGPT, AI Mode	Manduka
What is the best smart scale for…	Gemini, AI Mode	Withings

62 prompts with shopping results

Find the prompts that trigger product results.

Identify which shopper questions generate product carousels, which fitness brands are surfacing in results, and where a specific query should be added to your ongoing tracking set — then decide where budget goes.

Know how your brand appears next to competitors.

Track competitor advertising activity across ChatGPT responses. See which brands are buying visibility, how often they appear, their share of voice, and where your brand ranks against the competition.

Brand visibilityCompetitor visibilityProduct appearancesCategory presenceShare of recommendationsAd performance

AdvertisersTop mentionsProductsPrompts

Your brand rank

Prompts appearing

Share of voice

Advertiser	Share	Impr.	Ads
Lectric eBikes	41.4%	12,480	53
AllTrails	16.9%	5,120	20
Specialized Bicycle Components	7%	2,140	9
McClain's RV Superstores	4.7%	1,410	6
Rusty Project North America	3.4%	1,020	5
Harbor Freight	2.2%	660	3
Rapha	1.4%	420	2

Every pound accounted for, every month.

Campaign spend, delivery and commercial outcome in one managed reporting view.

Campaign spend

£48,200

+12% MoM

Impressions

1.94M

+31%

Clicks

62,410

CTR 3.2%

Conversions

4,182

+27%

ROAS

5.8×

+0.7×

Products promoted

312

18 categories

Cost per acquisition

£11.53

−18%

Prompts won

of 128 tracked

Campaign performance — last 12 weeks

Conversions ↑

Built for brands customers ask AI about.

Most valuable where buyers research and compare before purchasing.

Ecommerce

Get picked, not just found.

Shoppers ask ChatGPT for product picks long before they reach your PDP. See which prompts drive consideration and whether AI recommends you or the competition.

B2B Companies

Get shortlisted before the call.

Buyers ask AI to shortlist vendors before they ever talk to sales. Track where you show up in those comparisons and which competitors get co-mentioned alongside you.

Service Providers

Become the source AI trusts.

Consultants and specialists win by being the source AI trusts. Find the questions your market asks and turn them into content that gets you cited as the expert.

Don't just advertise. Advertise where customers are asking what to buy.

ChatGPT focused

Built specifically around the emerging ChatGPT advertising opportunity.

Fully managed

Strategy, creative, setup, deployment, optimisation and reporting handled by Surgelify.

Performance driven

Campaign decisions are based on performance data rather than guesswork.

Built for ecommerce

Designed around products, shopping intent and purchase journeys.

Common questions, answered.

What exactly is Surgelify?

Surgelify is a UK-based full-stack AI visibility agency working with brands in the UK and US. We help brands appear inside AI-generated answers — across ChatGPT, Perplexity, Gemini and Claude — through organic citation building and managed ChatGPT Ads. Think of us as the agency that covers both the organic and paid sides of AI search, the way a great agency once covered SEO and Google Ads together.

Why is AI visibility a brand problem, not just a technical one?

Most agencies treat AI search like a technical SEO task — tweak your schema, add some metadata, call it done. But AI doesn't rank pages. It synthesises narratives from across the entire internet. 85% of what AI says about your brand comes from outside your website: Reddit threads, Quora discussions, review sites, guest posts, podcasts, industry forums. That makes this a brand and positioning challenge first. You need a narrative strategy, not just a technical fix.

How is this different from SEO?

SEO optimises your website to rank on a Google results page. AI visibility shapes what AI says about you by managing your presence across the entire information ecosystem — communities, reviews, publications, profiles and more. Different channel, entirely different strategy, different skills. Your Google rankings won't automatically translate to AI recommendations. The brands that understand this distinction first are the ones who will dominate their categories in AI search.

What are ChatGPT Ads and why should I care right now?

OpenAI launched ChatGPT Ads in early 2026, with self-serve access rolling out from May 2026. When someone asks ChatGPT for a recommendation, your brand can appear as a sponsored placement directly alongside the AI's organic response. Unlike ads interrupting a social feed, these reach people at the exact moment they are actively researching a solution — the highest-intent moment in any buying journey. Competition is still low. The window to be first in your category is narrow.

Should I do organic AI search, ChatGPT Ads, or both?

It depends on your timeline and goals, and we'll work this out together in your consultation. Organic AI search builds durable, compounding authority — but it takes 60 to 90 days to see meaningful movement. ChatGPT Ads deliver immediate visibility to high-intent buyers from day one. Most clients benefit from running both in parallel: paid builds presence while organic authority catches up and eventually reduces your reliance on ad spend. The combination is the most defensible position.

Who is this right for?

Surgelify works best for B2B SaaS companies, fintech and crypto startups, e-commerce brands, and professional services firms where being recommended by AI in a purchase decision meaningfully moves revenue. If buyers in your category are using AI to research options — and they are — this is relevant to you.

What does prompt tracking actually show me?

We configure 10 to 30 buyer prompts specific to your category — the actual questions your customers type into ChatGPT when researching solutions. Each month, we test every prompt across the major AI models and report back: which prompts your brand appears in, which your competitors dominate, which are currently owned by neither of you (opportunity), and which should be targeted by paid ChatGPT Ads alongside organic work. This is intelligence built specifically for your brand, and it isn't available anywhere else at this level of granularity.

Ready to start advertising on ChatGPT?

Get ahead of the next generation of product discovery. Let Surgelify manage your ChatGPT advertising from concept to deployment — client intake is limited each month.

Talk to a senior strategist

We typically respond within 24 hours

✓ UK-BASED TEAM · LONDON

From the blog

ChatGPT Ads Management for brands and businesses