Pricing
Win the AI shortlist in your category
Every plan includes AI visibility intelligence. Choose how much work you want done on top of it. Start with a free AI Visibility Audit.
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AI Visibility Audit
A one-week baseline: 30 category prompts sampled daily across ChatGPT, Google AI Overviews, AI Mode and Copilot. You get your AI Visibility, Source Presence and share of voice next to named competitors, any wrong or outdated things AI says about you, and the top 3 sources you are missing from. Walked through live in 20 minutes. Delivered within 10 working days.
Free
Sign within 14 days of your walkthrough and we waive the £1,500 Growth setup fee.
Category Foundation
£3,000/month
No setup fee · 3-month minimum
The start of category ownership. Organic only.
Included · AI visibility intelligence
30 prompts, sampled daily
ChatGPT, Google AI, Perplexity
Monthly report: AI Visibility, Source Presence, share of voice
What we do
- Category source map: the 15 to 25 publishers that decide your AI answers
- Earned, disclosed outreach to those publishers
- 2 to 3 citation-ready page rewrites a month
- Schema, crawlability and product feed basics
- GA4 AI-referral tracking and a post-purchase survey question
Support
Named strategist, monthly review, quarterly re-audit
Best for: brands ready to start winning AI recommendations in one category.
Get started
Category Growth
£4,500/month
+ £1,500 setup · 6-month minimum
Full organic programme with deeper page and feed work.
Included · AI visibility intelligence
60 prompts, sampled daily
ChatGPT, Google AI, Gemini, Perplexity
Monthly report: AI Visibility, Source Presence, share of voice
Everything in Foundation, plus
- 4 to 6 product and category page rewrites a month
- Higher-volume editorial and review-site outreach
- Product feed and schema hygiene to OpenAI and Google specs
- Reviews programme
- Monthly strategy call with a senior strategist
Support
Senior strategist, biweekly reviews, quarterly re-audit
Best for: £10m to £250m brands with a feed and a long product catalogue.
Get started
Category Leadership
From£9,000/month
Scoped on application · 6-month minimum
Full category ownership across products or markets.
Included · AI visibility intelligence
100+ prompts, sampled daily
All major AI engines, full trend history
Monthly report: AI Visibility, Source Presence, share of voice
Everything in Growth, plus
- Multi-category or multi-market scope
- Quarterly digital PR and original-data campaign
- Always-on competitor citation tracking
- AI content studio for citation-ready articles and assets
- ChatGPT Ads management included
Support
Dedicated senior strategist, biweekly reviews, quarterly executive review
Best for: £50m+ brands that want full-category ownership.
Talk to us
Optional add-on
Works with Foundation or Growth
ChatGPT Ads management
Organic work earns you a place in AI answers over time. Ads let you appear in them now, in the categories where competitors are already buying that space. We run both from one plan, and report them side by side so you can see what each one delivers.
Adthena counted 1,342 UK advertisers on ChatGPT in a single week in July 2026, before self-serve opened across Europe.
Add-on pricing
£1,750/mo or 12% of media
Whichever is higher. + £1,500 setup. 3-month minimum. Planned media of £5,000+ a month recommended.
Add ChatGPT Ads
Build and launch
- Strategy and campaign planning
- Account set up in your own name
- Pixel and Conversions API
Run and optimise
- Product-feed campaigns for retail
- Creative and context-hint testing
- Weekly optimisation
Competitor intelligence
- Which competitors advertise on your prompts
- Their creative, offers and frequency
- Shopping tile and prompt tracking
Measure
- Monthly performance reporting
- Holdout or geo-split test where possible
- Paid and organic on one report
When we recommend it: when your audit shows competitors advertising on your prompts and you have an eligible product feed. Ads are not a default part of any plan.
Ad spend is paid directly to OpenAI and is separate from our management fee. Prices exclude VAT.
We guarantee the work and its timeliness, not rankings, mentions or ad results. AI answers change, and citation movement typically takes 60 to 90 days.