The Best ChatGPT Ads Agencies in 2026: Ranked and Reviewed

Most agency rankings in this space have a transparency problem. The list is written by an agency that puts itself first, uses Clutch scores as a proxy for actual ChatGPT Ads capability, and treats "we're running campaigns" as evidence enough. It is not.

This ranking uses four criteria applied consistently to every agency on the list, including Surgelify. That is a deliberate choice. If you are evaluating us alongside others, you should be able to apply the same framework to every name here. We have tried to make that as straightforward as possible.

OpenAI's self-serve Ads Manager opened to all advertisers in May 2026, and the UK became the first European market in June 2026. That means this agency category is genuinely new. Most agencies on any list you find right now are either legacy paid-media shops that have added ChatGPT Ads to their service menu, or specialist shops that have built specifically around the platform. Those are meaningfully different things, and the distinction matters for how you evaluate fit.

How We Ranked These Agencies

Four criteria, applied the same way to every agency on this list:

1. Actual ChatGPT Ads capability

Does the agency have a published, specific ChatGPT Ads service? Not a blog post about the platform, not a vague mention of "AI advertising" in a services overview. A defined offering that covers strategy, campaign setup, context hint development, creative production, and measurement. Agencies that added "ChatGPT Ads" to a dropdown menu without changing their methodology did not qualify.

2. Dual capability: paid and organic AI

Running a ChatGPT ad campaign and earning organic AI recommendations are different disciplines with different levers. An agency that only manages paid placements cannot tell you whether your brand's organic AI visibility is helping or hurting your paid performance. We weighted agencies that operate across both, because the platforms are not separate channels for a buyer doing research.

3. Structural understanding of how the platform works

OpenAI does not offer a manager-account structure the way Google and Meta do. An agency runs campaigns from inside the advertiser's own account. Agencies whose positioning implied they would "own" the account or run campaigns from a shared infrastructure were filtered out. This is not a minor operational detail. It affects accountability, data ownership, and what happens if you change agency.

4. UK availability and compliance awareness

For a UK-focused audience, an agency that only operates in the US is a limited fit regardless of capability. We also weighted agencies that demonstrated awareness of the consent requirements under OpenAI's UK and EU ads policy, updated June 2026, which requires explicit user consent for personalised ads.

What we did not use as criteria: Clutch ratings, employee headcount, number of years in business, or self-reported case study metrics without independent corroboration. These are useful signals for general agency quality. They are not proxies for ChatGPT Ads capability in a platform that has existed for less than a year.

The Agencies: Specialists First

We have divided this list into two tiers: agencies built specifically around ChatGPT Ads and AI visibility, and established paid-media agencies that have added ChatGPT Ads to an existing service stack. Both have legitimate use cases. The right choice depends on what you are buying.

1. Surgelify (UK and US)

Full disclosure: this is us.

Surgelify is ranked first in the specialist tier because it is the only agency on this list that was built specifically around the combination of ChatGPT Ads management and organic AI visibility tracking as a single integrated service. That is not a marketing claim. It is a structural fact about what the agency does and does not do.

What Surgelify offers:

• ChatGPT Ads strategy, creative development, campaign setup, and ongoing optimisation

• Organic AI visibility tracking across ChatGPT, Perplexity, Gemini, and Claude via a live dashboard

• Unified reporting that connects paid performance to organic AI mention rate, so you can see whether ads and organic visibility are reinforcing each other or operating in isolation

• UK and US campaign management, with awareness of the consent and billing differences between the two markets

Best for: Ecommerce and B2B brands that want paid and organic AI presence managed as one system rather than two separate vendors who do not communicate.

Pricing: Consultation-based. Book a strategy call to discuss scope and pricing for your specific situation.

UK available: Yes. US available: Yes.

2. Focal (US-founded, UK and US campaigns)

Focal is a specialist ChatGPT Ads agency that runs campaigns end to end: creative, setup, competitor research, and monthly reporting tied to pipeline. It is one of the few agencies to explicitly address the account-ownership question, confirming that campaigns run inside the advertiser's own account. Its positioning is execution-focused rather than strategy-first, which suits brands that have already decided to run ChatGPT Ads and need a capable operator.

Best for: Brands with a clear product-market fit that need reliable campaign execution without building internal capability.

Pricing: Not publicly disclosed. Quoted per engagement.

UK available: Yes. US available: Yes.

3. Boost (UK)

Boost is a UK-based paid media agency that has built a dedicated ChatGPT Ads service, including handling UK billing requirements (UK ad accounts must be billed to a UK card, which creates friction for US-based agencies serving UK clients). It covers Clicks and Reach campaigns and has published a clear account of how the platform works, including the Free and Go tier audience and the consent requirements.

Best for: UK brands that want a UK-based team handling account setup, billing, and campaign management without coordinating across time zones.

Pricing: Flat monthly management fee per channel. Ad spend budget advised at scoping stage.

UK available: Yes. US available: Limited.

4. Bons and Frazer (UK)

A founder-managed boutique running ChatGPT Ads specifically for UK businesses, with US campaigns available for UK brands selling into the US market. Every account is managed directly by the two founders, which means no account managers and no junior staff. That is a meaningful differentiator for smaller brands that have been burned by senior-pitch, junior-delivery dynamics at larger agencies.

Best for: Smaller UK brands that want direct founder access and a fixed-fee, no-contract engagement structure.

Pricing: Fixed fee, no contract. Specific rates not published.

UK available: Yes. US available: For UK brands targeting US buyers.

Established Agencies with ChatGPT Ads Services

The agencies below are established paid-media or performance-marketing shops that have added ChatGPT Ads to their service offering. The key question to ask any of them: is ChatGPT Ads a dedicated practice with specific methodology, or a line item added to existing PPC delivery? The answer will vary by agency and by team within the agency.

NoGood (US, international)

NoGood appears consistently across independent US rankings for ChatGPT Ads and AI search work. It combines paid media, lifecycle marketing, and AI visibility tooling, which means it is one of the few larger agencies where ChatGPT Ads sits inside a broader AI-era growth stack rather than alongside traditional Google and Meta channels. It is US-headquartered and primarily serves funded growth-stage brands.

Best for: Funded US-based brands wanting AI visibility and ChatGPT Ads managed as part of a broader growth programme.

Pricing: Custom. Not publicly disclosed.

UK available: Limited. Primarily US-focused.

Directive Consulting (US)

Directive is an enterprise-oriented B2B agency that treats ChatGPT Ads as an active performance-testing channel alongside GEO and paid search. It is frequently named in enterprise shortlists for larger budgets and complex, multi-stakeholder buying processes. Its scale and structure make it a poor fit for brands with budgets under £10,000 per month.

Best for: Enterprise B2B brands with significant paid media budgets already running on Google and LinkedIn, adding ChatGPT Ads as an incremental channel.

Pricing: Custom. Enterprise-level retainers.

UK available: Limited. US-headquartered.

CNS Media (UK)

CNS Media is a UK-based digital agency with a published ChatGPT Ads service covering campaign planning, build, and management. It handles both CPC and CPM campaigns and positions itself around decision-moment advertising. Less specialist than the first tier, but a reasonable option for UK brands that want ChatGPT Ads managed within an existing agency relationship that already covers other digital channels.

Best for: UK brands already working with CNS Media on other channels who want to add ChatGPT Ads without onboarding a new agency.

Pricing: Not publicly disclosed.

UK available: Yes. US available: Limited.

At-a-glance comparison

Questions to Ask Before You Sign

Regardless of which agency you shortlist, these four questions will tell you more than any ranking:

1. Whose ad account will campaigns run in? OpenAI does not provide a manager-account structure. The agency should be operating inside your own OpenAI Ads Manager account, not a shared account they control. If the answer is vague, that is a red flag.

2. Can they show you an AI visibility baseline before you spend on ads? If an agency cannot tell you how AI engines currently describe your brand, you have no way to measure whether the campaign is moving anything. A baseline is not optional. It is the starting point for any meaningful measurement.

3. How do they measure success beyond click-through rate? ChatGPT Ads sit inside a conversation, not a results page. Attribution is different here than in search or social. An agency that reports only on CTR and impressions is not measuring commercial performance.

4. What happens to your data if you leave? Your campaign history, conversion data, and audience signals should live in your account. If they live in an agency-controlled account, you lose them when the relationship ends. Confirm data ownership before you start.

Ready to Discuss Your First ChatGPT Campaign?

Surgelify works with ecommerce and B2B brands in both the UK and US to plan, launch, and optimise ChatGPT advertising campaigns alongside organic AI visibility programmes. If you want to understand what your brand's current AI presence looks like before committing to paid, that is where every engagement starts.

Book a strategy consultation with Surgelify to get a baseline AI visibility assessment, a clear view of where ChatGPT Ads fits in your current marketing mix, and a launch plan grounded in the realities of the platform as it stands today.